Companies are gaining a competitive advantage through an account-based approach by focusing on accounts most likely to be their next best customer. By targeting organizations that are a good fit for your solution, go-to-market teams are gaining efficiencies in market creation and resources, versus traditional volume-based demand gen approaches.

In this session, we walk through how an account-based strategy drives growth by aligning GTM teams to focus on winning and growing key accounts.

You’ll learn:

  • The advantages of an account-based strategy
  • How to uncover your ideal customer profile
  • How to win at account-based prospecting
  • Targeted play strategies that build pipeline