Chicago — August 18, 2020 — Chicago-based 4C Insights (4C), a data science and marketing technology company, and an Espresso Capital portfolio company, has closed its acquisition by Mediaocean LLC, the global system of record for the advertising world, headquartered in New York City. The combination of 4C and Mediaocean will create an industry-leading software solution for marketers to execute omnichannel advertising.
“We’re excited for the 4C team and very pleased to have been able to help the company achieve such a successful outcome,” says Espresso Capital Director, Mark Gilbert. “We were always impressed by 4C’s highly experienced and seasoned executive team, market-leading position, and enviable client base of global blue chip companies. Our congratulations go out to the entire organization.”
Earlier this year, Espresso extended a credit facility to 4C for an undisclosed amount. The facility allowed 4C to refinance its existing debt with a more flexible loan structure, while also providing the additional capital the company needed to fuel growth.
“Working with Espresso helped lay the groundwork for our successful outcome,” says Lance Neuhauser, CEO and Co-Founder of 4C and now President of Mediaocean. “They were a great partner and provided us with the strategic flexibility we needed to pursue the right deal at the right time.”
Espresso’s venture debt facility was part of a larger financing involving investors Jump Capital, Prime Ventures, and Kayne Partners.
“We take deep dives into the industries, companies, and management teams we invest in and believe this process is just as important as being excited about the other investors and partners around the table,” says Sach Chitnis, Co-Founder and Partner at Jump Capital. “Espresso’s approach resonated with us. They understood the business and worked closely with 4C and the investors to structure a financing solution that met the company’s unique requirements.”
About Espresso Capital
Espresso empowers companies with innovative venture debt solutions. Since 2009, we’ve helped more than 270 technology companies and their investors accelerate growth, extend runway, and increase strategic flexibility with non-dilutive capital. Learn more at www.espressocapital.com.
Mediaocean is the global system of record for the advertising world, bringing together brands, agencies, media owners, technology, and data partners. A platform to control critical data related to marketing investments, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analyzing, optimizing, invoicing, and payments. Mediaocean processes $150 billion in annual media spend, employs 950 people, and is part of the Vista Equity Partners portfolio of software companies. Visit www.mediaocean.com for more information.
About Jump Capital
Jump Capital is a thesis-led, sector-focused and operating centric venture capital firm, specializing in Series A/B and growth stage investments. Jump invests in data-driven technology companies within the FinTech, B2B SaaS, IT/Data Infrastructure and Media sectors. With offices in Chicago and New York, Jump provides advocacy and support through a platform of institutional-level resources for entrepreneurs. Visit jumpcap.com for more information.
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