Provocative workshops for SaaS companies: When, where, and how to use them

As a sales person, one of the greatest challenges you face is trying to get buyers over the line. Often, the key to doing so is helping them not only understand your technology and the benefits it can bring, but also the potential implications of maintaining the status quo and doing nothing. That’s where provocative workshops come in. These highly structured meetings are an opportunity to talk directly with your potential customers at a critical point in the decision-making process. Typically that’s when a prospect is already well into your sales funnel, but needs a nudge to help drive internal consensus and ultimately convert into a paying customer.

Watch this webinar to learn:

  • How SaaS businesses can benefit from using provocative workshops
  • How to format a provocative workshop and the key components involved
  • How you can incorporate provocative workshops in your sales methodology


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