A quick guide to A/B testing

The goal of digital marketing is to drive conversions. That could mean getting someone to open an email, register for your newsletter, or download a piece of content from your website. And while [...]

How to avoid churn

SaaS companies have to invest heavily in sales and marketing to win new customers. And, since they get paid a monthly subscription, rather than a large, one-time payment, it takes a long time for [...]