You built your business.
Shouldn’t you get to keep it?

Being the CEO of a successful business isn’t easy. In fact, it’s often a very difficult and lonely job. In addition to being responsible for the success of the business, you’re ultimately also responsible for your employees. They’re the ones looking to you not just for a paycheck, but also for guidance about every issue […]

Most founders and CEOs are focused on how fast their companies are growing revenue. And while that’s important, the reality is that what they should really be focused on is revenue retention. That’s because it’s much easier to ramp up your business once you’ve mastered revenue retention than it is to fix a retention problem while you’re still scaling.

The way consumers buy products and services is changing. That’s because people are becoming increasingly skeptical of what you tell them. In fact, according to one study, 30 percent of millennials and 22 percent of Gen Xers don’t trust what they read online. Practically speaking, that means that while traditional and digital advertising campaigns are still important, they’re often not enough to convert prospects into paying customers.